This Degree is awarded by the TOP QS World Ranked Private University in Malaysia.

The pathway into the Degree is a result of Memorandum of Agreement signed on 19th June 2020 between ICAN College and the UCSI University.

The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

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Academic Requirements
Diploma (business-related) Minimum CGPA of 2.0
Students having successfully completed a programme equivalent to a
Diploma at ICAN College with a minimum CGPA of 2.0 will be eligible.
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E-Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modelling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3

Year 1: RM 24 550.00

Year 2: RM 21 130.00

Year 3: RM 17 650.00

Total: RM 63 330.00


Our graduates have a wide range of career choices such as those listed below:

  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant

International Students

ICAN College welcomes International Student applications from various countries given that their qualifications are equivalent to the Malaysian standard of Qualifications.

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