BA (HONS) MARKETING

Overview

The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

Qualification
Academic Requirements
 
Diploma (business-related) Minimum CGPA of 2.0
Students having successfully completed a programme equivalent to a
Diploma at ICAN College with a minimum CGPA of 2.0 will be eligible.
 
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
 
 
Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E-Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modelling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3

Year 1: RM 24 550.00

Year 2: RM 21 130.00

Year 3: RM 17 650.00

Total: RM 63 330.00

Employability

Our graduates have a wide range of career choices such as those listed below:

  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant

International Students

ICAN College welcomes International Student applications from various countries given that their qualifications are equivalent to the Malaysian standard of Qualifications.

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Any Questions? Reach us here

+603- 4292 5088 / 6088

admission@ican.edu.my

Level 10 & 11, Menara Maxisegar Jalan Pandan Indah 4/2, Pandan Indah, 55100 Kuala Lumpur

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